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Community Corner

SCORE Workshop: Social Media Marketing Made Simple

Learn how to grow your small business using email marketing and social media.



Keeping in touch is the most important element to building
relationships that sustain and grow a business. The Internet has evolved into
an amazing, low-cost, "right now" tool to communicate with your
customers, clients, and prospects. But it is not just about websites and emails
anymore. Social media has changed the playing field for reaching the masses, as
well as giving them a way to respond. Today's businesses need to be aware of
all the avenues people are using to make buying decisions, and when it comes to
social media, there are plenty of options. The most popular social media sites
are Facebook, Twitter, and LinkedIn, and users have different expectations from
each one. Partner: Economic Development Commission, Town of Durham.



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Workshop presenter April
Heavens-Woodcock
is a Managing Partner and Social Media Strategist who
works with small to mid-size companies to help them develop a robust online
presence utilizing strategic marketing initiatives. April is an Authorized
Local Expert of Constant Contact who presents regularly on email marketing and
social media throughout the New England area. She volunteers regularly for the
Greater Norwich Chamber of Commerce, SCORE, and Rose City Business Networking
International, educating small business in Southeastern Connecticut on effective
online marketing tools. She founded the local Biz Blender networking group for
the Norwich Chamber, which meets every other month to give business owners an
opportunity to speed network with up to 20 other businesses in their community.


About SCORE: SCORE® "Counselors to America's Small Business" is a nonprofit association dedicated to the
success of small business in America offering free and confidential advice on
starting your own business or improving and growing your existing small
business. All of our 40 counselors in Southeast Connecticut are volunteers,
receive no compensation, and are working or retired business owners,
executives, and managers. SCORE’s seven counseling sites in Southeast
Connecticut cover from Mystic to Guilford and north to Norwich. For more
information on upcoming workshops and free small business counseling, visit sect.score.org. SCORE was founded in 1964 and
is a resource partner with the U.S. Small Business Administration (SBA) and has
370 chapters in locations throughout the United States and its territories,
with 11,200 volunteers nationwide. Visit the national SCORE website at www.score.org.

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